Social Media Management
Social media is the most vital tool in any marketing kit. When leveraged properly, it can tap into your ideal customer base, build a community around your brand and increase your website traffic. Outsourcing can save lots of time so you can concentrate on other parts of your business.
Below you can read some successful case studies about businesses that have really benefitted from the use of social media and discover the difference it has made to their brand.
Feel free to take a look at the packages I offer or drop me an email if you’d like to discuss similar options for your business.
“There is no rating high enough that we can give Trish. She’s an absolute joy and pleasure to work with and has been invaluable to OneForty’s growth. Trish has taken the time to understand the aims and objectives of OneForty fully and executes our online presence seamlessly. Posts are always high quality, timely and full of relevant content. With her careful help and management, we have grown our online presence and marketing further and wider than we ever could have imagined, increasing our page traffic and followers by leaps and bounds.”
OneForty, Harrow
OneForty launched as a social enterprise before the Covid-19 pandemic took hold and forced London into lockdown. Thinking on their feet, the joint owners repurposed the space into a ‘free food shop’, redistributing surplus supermarket stock to those in the community who needed it most.
Although their work in the local area was terrific, it blurred the lines somewhat from a branding point of view. Going forward, they knew they wanted to continue the community outreach but to combine it with arts, music and a monthly craft market. They also knew social media was the best resource for keeping their client base up to speed and already had Facebook and Instagram accounts; they just needed a bit of an overhaul.
A local graphic designer stepped up to get their branding precisely as they wanted it and passed it over to me to introduce across their channels. Their bios were smartened up, and linking the accounts seamlessly with recognisable names and colours got OneForty off to a great start. By posting relevant content, not only about their charitable endeavours but also incorporating their future plans post covid and potential upcoming events, OneForty’s social media account snowballed and continue to grow steadily.
When I began working across their platforms in June 2020, their engagement and follower count was in the low hundreds. A year on, they now have lovely engagement and reach from an audience of 2.5k across Facebook and Instagram. That’s all great, but we all know it’s not about the numbers, right?! Unless your followers make up your existing customer base, what is the point? Many of those following actively engage, which is the whole point. As a community-led endeavour, OneForty responds to all comments and enquiries in a lovely, chatty tone. It gets the conversation going and allows patrons to feel 100% welcome when they visit the free food shop or attend an event. It also makes them much more likely to share content, spreading the word much further indeed.
In addition to running their social media channels, I have also provided photography as an extra service, which has helped me get them into a few local publications - precisely what is needed for small businesses, particularly during such ongoing uncertainty.
https://www.instagram.com/oneforty_harrow/
https://www.facebook.com/onefortyharrow
